Its instantly clear why this Hampstead fixture regularly places in the top five delis in London. The admittedly old fashioned window displays of The Rosslyn are cared for and fun and the 'a board' outside promises home made salt beef (highlighting an understanding of local custom) Inside the shelves are at times a little bare but this is understandable on a Tuesday morning in February, plus time has also been spent dressing out the gaps with point of sale and thought. I love the care that was taken in wrapping my really very good & possibly home made sausage roll with logoed waxed paper. Lastly they have adorable fliers promoting Valentine's breakfast : Champagne, smoked salmon bagels, mini croissants, orange juice, fresh strawberries and heart shared truffles all delivered to your door. Heartwarming.