Whilst the Ginger Pig is rightly famed for it's meat it's move into deli's is perhaps a little odd.
A few years ago I had an inspirational conversation with it's founder Tim Wilson, he hated independent food shops that lacked imagination in sourcing, he felt far too many grocers took the easy option of buying products from catalogues. It might make things easy to make just one phone call and everything arrives in one van the next day - but in essence you're no different from everyone else.
I completely agreed with this sentiment.
I was therefore a little surprised to find beneath the butchers a small deli and grocers where pretty much everything is to be found elsewhere. I've really nothing against Roskilly ice cream, Stokes conserves or the Handmade Biscuit Company but visit any farmers shop in the middle of nowhere and you'll find them. I expected more. Surely Yorkshires finest meats could be complimented by a Yorkshirecentric larder to match.
On the plus side it's a perfect place to create a meal in one stop. Victoria Park is probably the only village in London where you'll find no parking restrictions, the area has a really tight community who have successfully fought off every attempt to install yellow lines, metres or resident only bays. So pull up near by and enjoy anxiety free shopping.
Within the Ginger Pig you'll find everything you need to spend a cosy weekend chopping and cooking. Sausages, sauces, wines and puddings, bread, fruit and veg. Plus of course London's best sausage roll to guiltily pleasure yourself on the drive home.
What you won't find and it's a great shame, is something you've never found before.
